Doug Herzog

Broadcasting & Cable Hall Of Famer and MTV’s first News Director, Doug Herzog, shares stories about almost turning down the offer from MTV co-founders, John Sykes and Bob Pittman; branding ten-to-the-hour-every-hour news briefs; hiring Kurt Loder; launching the Week in Rock; and generally transforming the fledgling network’s news operation from VJ-hosted rip and reads to prime time, enterprise journalism. Along the way, Doug recalls bum-rushing Lionel Ritchie at Live Aid, office visits from the then-teenage Beastie Boys, and an unforgettable photo op with Bruce Springsteen.